Drive sales, maximize revenue and increase customer satisfaction through Active's integrated customer relationship management software that helps your course manage customer data with flexibility and organization. Information equals control, and good reporting is essential to running a successful business. Active provides that control to your course in our advanced reporting tools which allows users to extract information critical to understanding customers.

Features

Data Capture including Driver’s License Scanning

• Build your customer database into a powerful marketing tool designed to build loyalty, maximize participation and increase revenue
• Build statistical data of customers and spending habits, including member/customer data, cancellations and no-shows, reservation details including date, time, booking agent and method of reservation and time stamp
• Capture data through online tee time bookings, IVR bookings, manually through the pro shop or with Active’s driver’s license scanner as these systems are fully integrated to Active’s tee sheet reservations software and point-of-sale system
• Streamline the search for or data-entry of customers with Active’s driver’s license scanner which facilitates the retrieval of relevant data and copies the information into the software
• Maximize revenue and marketing dollars with captured customer information by examining course booking trends and identifying target markets

Reporting

• Streamline the analysis process and maximize revenue and marketing dollars with Active’s powerful reporting tool that can easily and effectively report on data to help examine trends and identify target markets
• Access flexible, custom, detailed reports through the shop or online; including tee sheet reservations reports, point-of-sale reports, inventory reports, accounting reporting and events reporting
• Integrate with third-party applications such as Microsoft Excel, Crystal Reports, etc.

Loyalty Programs

• Attract and retain customers with integrated loyalty program
• Incorporate powerful incentives and reward features that motivate and reward loyal golfers
• Automatically track and allow customers to redeem points on member or guest accounts
• Customize point value and redemption value for each item assigned
• Create, issue and track gift certificates and manage your outstanding gift certificates from point-of-sale to redemption
• Track over multiple properties and courses

Email Marketing

• Segment your customer database and create targeted lists
• Sell more tee times by presenting customers with relevant and targeted offers
• Customize messages to increase tournament and/or event participation
• Build strong, lasting relationships with customers in a easy, affordable way
• Eliminate no-shows with customized email reminders of upcoming tee times
• Advanced email marketing software available

Benefits

Customer Quote

"Absolutely, I would recommend [Active]! If I were to summarize it, I'd have to begin with revenue generation: the ability to define and implement a marketing program based on utilization of the data and all the capabilities of the system."

Art Walton, General Manager, Crystal Springs Resort