On-Demand Active Network, Golf Webinars
Tips & Tricks for Using Twitter for Business
Justin Ramers, Director of Social Media at The Active Network, will show you how golf course operators can leverage Twitter to increase and engage their customers. Whether you plan to use Twitter as a form of customer service or to drive memberships, tee time sign ups and overall course engagement, you'll learn tips, tricks and best practices to help you take advantage of this powerful new medium, including how to:
- Grow your Twitter followers
- Distribute content and maximize effectiveness of your Tweets
- Monitor what people are saying about your organization
- Use 3rd party tools to automate day to day operations
- Measure success through analytics
- And much more!
10 Tips to Surviving the Michigan Economy – Doing More with Less!
With tips from Michigan native, Steve Helner, yarrow Resort and Conference Center.
In partnership with the Michigan Golf Course Owners Association (MGCOA), this free information webinar gives you insider tips from Active and Steve Helner, Director of Golf at Yarrow Resort and Conference Center, on how to do more for your business with less.
From tips to implementing a loyalty program to maximizing league play and improving yield management, you’re guaranteed to walk away with a few great tools you can implement right away to improve your business.
5 Tips & Tools to Increase Your Facebook Fans
Using social media as a marketing strategy has exploded across the industry. But how do you do it? Where do you start? How can I measure it or prove ROI.
Topics include:
- How to establish a Facebook page for your golf course or organization
- The news feed and what it means to you
- Tips & tricks to grow your golf player fan base
- Facebook analytics and how to track ROI
- And much more
Golf Courses and PCI: Tips for Avoiding Fraud and Fines
Learn how to be compliant with PCI regulatory standards (mandatory if your course accepts credit card payments). You'll learn from Jim Fish, VP at Coalfire Systems, about common PCI misconceptions, your responsibilities, and tips on how to address them and avoid becoming a victim of fraud, fines and litigation.
Topics include:
- PCI Compliance 101
- Low cost tips on how to kick start your PCI compliance program
- Strategies on how to sustain your program, because PCI is not a one-time event
A Walt Disney World® Golf Case Study - Maximizing Profit Using Yield/Revenue Management
Today the economic picture is different. As your course competes vigorously for a limited pool of players, yield/revenue management has become the obvious way to stay competitive.
Hear Steve Harker, Manager, Golf Sales & Performance for Walt Disney World®, discuss Disney's yield/revenue management strategies, the technology they use to implement these strategies, and how these techniques can work for your course.
Learn how Disney Golf's experience and innovation using yield/revenue management technology can be used to increase your course's bottom line and contribute to the overall health and future of the golf industry.
In this session Steve Harker discusses:
- Disney® business overview and challenges
- Yield/revenue management basics and how can it help YOUR business
- The fundamentals and how Disney Golf implements strategies
- Success stories, including what it has done for Disney Golf
- The opportunities for our Industry
How to Promote Your Golf Course Using Social Media
Are you taking advantage of one of the most cost-effective marketing mediums to generate rounds and revenue for your course?
Hear Justin Ramers, Director of Social Media at Active Network, take you through one of the hottest topics in today's digital world, Social Media and how golf courses like yours are leveraging social media like Facebook and Twitter to build awareness, reach new golfers and generate additional revenue for your course.
Topics include:
- Understanding the basic tools of social media
- Real-world examples of how golf courses are using social media
- Best practices for engaging golfers and driving rounds
- Performing a social media needs assessment
- Developing and implementing a social media strategy
- Tracking success through analytics
Right Time, Right Price. Maximizing Revenue in a Tight Economy Using Revenue Management
If you choose the day and time, I choose the price; if you choose the price, I choose the day and time. This is revenue management, a very effective technique for maximizing your course revenue.
Hear Joe Pink, Business Development Director for Active Network, Golf, share his insight and expertise on how your course can use this technique to stay competitive.
Topics include:
- What is revenue management
- What are the core concepts
- How to apply revenue management to your operations
- What are the core systems required in golf
- Ideas to implement in a stagnant economy
The Big Debate - Pro's and Con's of a Tee Time Marketing Partner
Many debate the pro’s and con’s of working with tee time marketing partners. Even more so now with the economy jeopardizing tee time sales and courses looking for proven ways to drive rounds and revenue.
Hear Mike Carran, founder of Click4TeeTimes.com and GM of Active Network, debate the topic, including:
- Can you Use a Third Party Reseller to Your Advantage?
- Should You Discount Your Rounds?
- Will this Relationship Affect Your Rate Integrity?
- Should You Pay with Barter Rounds or Commission?
- What are the 3 Things You Must get from your Tee Time Marketing Partner?
