Rethinking Traditional Marketing

How to Use the Internet to Drive Rounds and Revenue

Date:       Thursday, November 20, 2008
Time:       2:15 – 3:30pm EST
Location:  NGCOA Golf Business Canada Conference, Sheraton On The Falls Hotel, Strategy 2 Room
Speaker:  Mike Carran, General Manager

Whether you have recently been given the responsibility for getting your course on the Web or to handle your pre-existing Web site, there are some key initiatives that you need to consider. No longer can you use the Internet simply as an online directory or advertising medium for your course. Times have changed and it is exponentially more important to find new revenue opportunities. As savvy operators you need to know how to exploit the Web's unique qualities to provide a richer experience for customers and prospects, ultimately increasing the number of rounds sent your way.

Online marketing is simply a more effective way at targeting golfers, delivering relevant messages and increasing the breadth of your course’s exposure.  This session is for the golf course operator who wants to take advantage of the Internet and will include tips, tactics and resources to help your course maximize its tee sheet.  Current trends in the areas of SEO, email marketing, online tee times and yield management will be discussed.

Go to the Golf Business Canada Conference website.