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Active Network Introduces Mobile App to Golf Course Customers

Media Contacts:
Mona Klausing, Active Network

Active Network Introduces Mobile App to Golf Course Customers

Technology Aims to Better Engage Golfers by Providing Tee Time Booking, Customized GPS Markers, Newsfeeds and More

SAN DIEGO, Calif. – March 19, 2012The Active Network (NYSE: ACTV) today announced it is offering its golf and resort customers the ability to create a custom mobile application for iPhone and Android devices. The mobile app aims to help golf courses attract and retain golfers as well as drive revenue by providing a customized and more engaging golf experience.

The new golf app provides golfers an easy way to book tee times quickly and receive special discounts or advance tee time privileges. The mobile app also provides golfers the ability to:

  • Check real-time scores and access live leaderboards – players can input their handicap and tee they are playing to provide both gross and net scores
  • Get customized GPS markers for each hole
  • Find tips and images for each hole
  • Order food and beverages from the grill or clubhouse while still on the course
  • Receive push notifications of promotions or course updates
  • Get the latest on course developments, weather or promotions on a customized newsfeed
  • Connect and share with friends via an integrated Facebook feature

“With more than 61% of golfers using mobile as their primary technology , we recognize it's crucial to help our golf course customers create a mobile strategy to reach their players,” said Alan Cole, senior vice president of the Emerging Markets division at Active Network. “Through our custom mobile apps, golf courses are effectively getting a branded sales tool that provides an enhanced golf experience for their customers while gaining potential new revenue opportunities.”

Active Network has developed a custom mobile app for the Palm Beach National Golf and Country Club in Lake Worth, Florida. “We implemented the app a few weeks ago and have already seen more than 700 downloads,” said Peter Winter, director of sales and hospitality at Palm Beach National Golf Club. “We are especially pleased with the push notification option - when we have spots we need to fill on the tee sheet, we can send out a special offer to our subscribers. This costs us nothing and has tremendously helped us book unused inventory.”

Active Network provides golf course management solutions, online tee time reservations and marketing services for municipal, daily fee, semi-private, private, resort, military and multi-course golf facilities. For more information, visit www.activegolfsolutions.com.

About Active Network
The Active Network, Inc. is the leading provider of organization-based cloud computing applications with over 50,000 global business customers and 80 million annual transactions reported last year. Our technology platform, ActiveWorks®, transforms the way organizers manage their activities and events by automating online registrations and streamlining other critical management functions, while also driving consumer participation to their events. Our flagship media property, Active.com®, is the leading online community for people who want to discover, participate in, and share activities about which they are passionate. Headquartered in San Diego, California, the company has over 30 offices worldwide. To learn more, visit www.ActiveNetwork.com or www.Active.com. Follow Active Network on Twitter @ActiveNetwork, @Active and on Facebook.

About Forward-Looking Statements
The Active Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The Active Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC). These filings may be read free of charge on the SEC's website at www.sec.gov. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The Active Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.


© 2012 The Active Network, Inc. All rights reserved. Active.com and ActiveWorks are registered trademarks of The Active Network, Inc. Active Network, is a trademark of The Active Network, Inc. All other trademarks are the property of their respective owners.